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Services

Karlson Consulting is about growing businesses of all sizes in virtually all categories.  It's about simplifying the complex and providing pragmatic, effective recommendations.   Here are a few of the ways I've helped clients solve problems:
Rethinking a brand or company’s go-to-market strategy in light of the disintegration of traditional mass media and the arrival of new tools for consumer engagement.

Auditing a small business' current marketing practices and recommending new strategies and tactics to profitably drive growth.  More about the Small Business Marketing Audit here.

Stimulating teams to discover new ways to grow and differentiate brands in the emerging Transparent™ marketing environment.

Positioning a brand for relevance and appeal both internally and externally.

Finding and orchestrating agile and experienced creative, media and web resources to create campaigns of various sizes and complexity.

Creating an engaged and evangelistic community for a brand using social media.

Determining the best location for a new business or the best audience for a product using geo-demographic lifestyle modeling.

Driving
qualified traffic to retailers efficiently and affordably using the latest digital tools.

Helping repair a damaged client/agency relationship.  If that does not work . . .

Facilitating an agency review.

Assisting agencies with pitch strategy and overall management/growth issues.

Simply providing an objective, experienced point-of-view on a sticky or complex marketing problem.

Let me know if you have a problem I might help you solve.